Nambucca Valley’s tourism industry gets together

Published on 18 February 2026

Nambucca Valley tourism operators met last week to inform development of the valley’s destination brand and catch up at a networking event.

Nambucca Valley Council General Manager Bede Spannagle said the destination branding project was a priority for Council identified in the Delivery Program and Economic Development & Tourism Strategy 2025/26 - 2029/30.

“The lifestyle and tourism offerings of the Nambucca Valley are exceptional and I am pleased progress is being made on our valley’s tourism narrative,” he said.

“Council staff have so far interviewed tourism operators, conducted a community and visitor survey and have delivered a few branding concept workshops, making a collaborative start to the project.”

Destination North Coast General Manager Michael Thurston attended last week’s destination branding workshop and industry get-together, held on Thursday 12 February.

“I’ve enjoyed coming down from the North Coast to be involved in these great events,” he said.

“The creation of a tourism brand will give a central narrative and cause for tourism operators to get behind. It will help to define, to the outside world, what does the community have to offer, what does your community value and who are the type of visitors you want to bring to your area.”

Nambucca Valley Council Manager Economic Development and Tourism Janice Rooney said the destination branding project looks at strategic positioning of our destination, defining brand pillars and tone of voice.

“We are aiming to achieve a brand that is authentic, which represents who we are as a community, and helps to attract the kind of visitors that align to our values,” she said.

“The next step is for our graphic designer to start developing the branding strategy and design options. Local tourism representatives are also invited to express their interest in being involved in a workshop to help them create or update their Australian Tourism Data Warehouse (ATDW) profile. Registered attendees will also be offered the opportunity to take part in a professional photoshoot.”

If you have a visitor-focused tourism business and would like to be involved in the ATDW activity, you can express your interest via the form on Council’s website. The ATDW is a platform used by Destination New South Wales and Tourism Australia to list visitor experiences on their websites, so having listings of tourism offerings in the Nambucca Valley helps to elevate our destinations profile and connect with a broader audience.

ALL MEDIA ENQUIRIES TO:

Mr Bede Spannagle

GENERAL MANAGER

02 6568 2555